GoDaddy

GoDaddy partnered with Link.Build to secure exclusive, high-authority backlinks that aligned with its reputation as a global leader in domain registration and web hosting. Despite already having strong domain authority, GoDaddy needed links that enhanced its topical authority, reached selective editorial platforms, and followed strict brand and SEO guidelines.

Building Exclusive, Hard-to-Get Links for GoDaddy

How Link.Build Secured Premium Backlinks for One of the Most Recognized Brands on the Internet

Client Overview

Name: GoDaddy
Industry: Domain Registration & Web Hosting
Founded: 1997
Global Presence: 20M+ customers, 84M+ domains under management

GoDaddy is one of the most recognizable names in the digital landscape. With such authority already established, most link building agencies would struggle to make a meaningful impact. But that’s exactly where Link.Build excels.

The Challenge

GoDaddy didn’t need more links—they needed better links.

Despite their enormous domain authority, GoDaddy’s in-house team recognized diminishing returns from traditional link building tactics. Guest posts, directories, and scaled outreach simply weren’t cutting it. They needed top-tier editorial placements on highly selective publications—sites where even enterprise SEOs struggle to break in.

Goals included:

  • Securing placements on exclusive, editorially-reviewed publications
  • Building links that enhanced topical authority—not just domain authority
  • Avoiding overused SEO tactics that could dilute GoDaddy’s trust profile
  • Working within brand guidelines and maintaining a white-hat approach

Our Approach

At Link.Build, we’re not in the business of recycled backlinks. We focus on bespoke link placements—niche-relevant, editorially sound, and earned through real relationships.

1. Custom Publisher Outreach

We activated our proprietary network of editors, contributors, and publishers—most of whom don’t accept random pitches. Our outreach focused on value-first collaboration—pitching ideas that aligned with the publication’s editorial voice, while naturally referencing GoDaddy as a leader in its space.

2. Strategic Content Integration

Our team developed content concepts tied to real-world digital trends (e.g., AI in small business websites, cybersecurity for startups, domain investing). These topics allowed us to weave GoDaddy into broader industry discussions—rather than forcing promotional content.

3. Selective Targeting

We targeted placements on:

  • Tier-1 business publications
  • Tech blogs with loyal readerships
  • Niche B2B SaaS and marketing outlets with high topical relevance

Each target was chosen not just for domain authority, but for topical trust flow, audience alignment, and editorial exclusivity.

The Results

Within 90 days, we secured over a dozen exclusive, high-authority links for GoDaddy—many of which had never previously linked to a domain registrar or hosting provider.

Highlights Include:

  • DA 70–90 editorial placements
  • 100% white-hat, brand-safe outreach
  • Inclusion in articles ranked on page 1 for competitive keywords
  • A measurable increase in referring domains from “difficult-to-acquire” sources
  • Helped support topical clusters around key themes: website security, online business presence, and domain portfolio strategy

Why It Worked

GoDaddy didn’t hire us to scale links. They hired us to solve a scarcity problem—how to land brand-boosting backlinks where few others can.

Our edge came from:

  • Relationships built over a decade in digital PR and SEO
  • Content that editors want to publish
  • A sharp understanding of what moves the needle in link equity today