An Expert Link Building Process

Our Process

Because link building can be a double-edged sword, we take a very disciplined approach in how we source and place links for our clients.

Where you start in the various link building phases, depends on what you site needs, how mature it is, its industry, what your current backlink profile looks like and how it compares to others in your space.

In fact, immediately building links indiscriminately may prove more detrimental than helpful.

That is why we start each engagement with a basic site and backlink audit.
1

Start Phase

Months 1 to 6 After your backlink audit, we focus on easy quick wins for rapid ROI against low-competing keywords.

Find the lowest hanging fruit for quick wins in the long-tail

Solidify existing rankings with link expansion to key pillar pages

Complete competitive analysis for determining budget and volume of backlink campaigns

Work with dev teams to amend on-site issues such as slow load speed, CTA and UX blunders

2

Grow Phase

Months 7-12 Expand site keyword position rankings from long-tail searches to vanity stem terms with greater search volume

Enhance continued traffic growth by targeting more "money" keywords, focusing always on positive ROI

Continue to expand and diversify the overall backlink profile, keeping with white-hat best practices

Use more on-site content production to secure natural, earned links from blog posts, announcements and newsworthy pieces

Work more on enhancing IP, domain and anchor text diversity with new backlink growth

3

Defend Phase

Months 13-24 Maintain the ground you've won by continuing to build out links for relevant phrases, ensuring you block out the competition from future encroachment.

Source and procure links by adding them from a more diverse and varied source of publishers and websites relevant to your niche, growing your link profile

Continue to sprinkle links to relevant and timely pages and posts to ensure your content continues to appear relevant in search for your industry phrases

Seek expanded keywords and phrases to continue search growth won during Start and Grow Phases

Continue to stay apprised of new SEO development, applying new best practices

Frequently Asked Questions

We have been building links for more than a decade.

At Link.Build, we have been building links since 2010 and are proud to be one of the leading link building companies in the industry. Our experience has enabled us to develop a comprehensive understanding of what it takes to create successful link building strategies that can increase your website’s visibility and organic search engine rankings.

We work with other agencies.

Through our white label link building program, we have worked with over 1K other agencies to build links for our clients. If you have hired another link building outreach service, there is a high likelihood that you have probably worked with us behind the scenes.

We are built for enterprise scale.

Agencies and enterprise companies alike come to us when they desire both quality and quantity in their link building campaigns. We can scale to nearly any sized link building budget. Test us and see!

How Link Building Helps SEO

SEO is the process of optimizing your website to appeal to search engines like Google. This includes creating valuable content, ensuring your site is mobile-friendly, and earning backlinks from other reputable websites. When other sites link to yours, it signals to Google that your content is trustworthy, helping improve your search rankings.

Done right, link building outreach can significantly boost your business’s visibility and growth.

Customer reviews

34+

Chosen by global brands

“We have been working with Link.build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„

Michael Ferrari, Crown Media Tech

“Link.build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„

Sophia Paul, Freedom Mortgage

“I have been using Link.build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„

Michael Cottam, SEO Consultant

“Link.build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„

Lacy Dixon, Tac Skills

“I have worked with several marketing companies in the past and I can unequivocally state that Link.build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„

Ken Shenkman, CEO, Bulk Candy Store

“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„

Danielle Callison, Marion Marketing

“We have been working with Link.Build for the past couple years and we are thrilled with the output and turn around. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„

Michael Ferrari, Crown Media Tech

“Link.Build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.Build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„

Sophia Paul, Freedom Mortgage

“I have been using Link.Build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„

Michael Cottam, SEO Consultant

“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„

Lacy Dixon, Tac Skills

“I have worked with several marketing companies in the past and I can unequivocally state that Link.Build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„

Ken Shenkman, CEO, Bulk Candy Store

“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„

Danielle Callison, Marion Marketing

“We have been working with Link.build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„

Michael Ferrari, Crown Media Tech

“Link.build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„

Sophia Paul, Freedom Mortgage

“I have been using Link.build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„

Michael Cottam, SEO Consultant

“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„

Lacy Dixon, Tac Skills

“I have worked with several marketing companies in the past and I can unequivocally state that Link.build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„

Ken Shenkman, CEO, Bulk Candy Store

“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„

Danielle Callison, Marion Marketing

“We have been working with Link.Build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„

Michael Ferrari, Crown Media Tech

“Link.Build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.Build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„

Sophia Paul, Freedom Mortgage

“I have been using Link.Build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„

Michael Cottam, SEO Consultant

“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„

Lacy Dixon, Tac Skills

“I have worked with several marketing companies in the past and I can unequivocally state that Link.Build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„

Ken Shenkman, CEO, Bulk Candy Store

“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„

Danielle Callison, Marion Marketing

“We have been working with Link.Build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„

Michael Ferrari, Crown Media Tech

“Link.Build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.Build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„

Sophia Paul, Freedom Mortgage

“I have been using Link.Build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„

Michael Cottam, SEO Consultant

“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„

Lacy Dixon, Tac Skills

“I have worked with several marketing companies in the past and I can unequivocally state that Link.Build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„

Ken Shenkman, CEO, Bulk Candy Store

“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„

Danielle Callison, Marion Marketing

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