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Trusted by discerning online brands
Struggling to climb search engine rankings? Our Backlink Audit Service is the solution. We provide a comprehensive analysis of your existing backlinks to uncover harmful links, missed opportunities, and areas for improvement. With our insights, you'll be equipped to build a stronger, more effective link-building strategy — one that drives long-term SEO success with high-quality backlinks.
What is a backlink audit?
What does an audit look for?
Link audits support your SEO strategy
Link audits give you an SEO advantage
What makes a good backlink profile?
Uncover the reason for rank drops with a link audit
Partner with us for a backlink audit
Your link building strategy is one facet of your SEO plan that requires regular attention, maintenance, and monitoring. When you’re generating links on a regular basis, it’s crucial to know if you’ve built a solid foundation; you don’t want links that might disappear or get your website penalized.
Do you know where you stand regarding the quality of your backlinks? Can you be sure you won’t get hit with a penalty by search engines?
Is an unknown factor causing your pages to fall behind in the SERPs? Are you fine-tuning your link building strategy based on your current status?
If you don’t know where your backlink strategy stands on all fronts, it’s time for a backlink audit.
What is a backlink audit?
A backlink audit reviews your link generation strategy to identify weaknesses before your site suffers a rank drop – or worse – gets hit with a penalty. Performing regular link building audits provides the opportunity to adjust your strategy and/or change direction before it’s too late.
What does an audit look for?
An audit identifies weak points where your strategy can improve and also pinpoints where your strategy is working well. Once you know where you stand, you can analyze what isn’t working to beef up your strategy. Likewise, you can reinforce strategies that are working well and take them to the next level.
Link audits support your SEO strategy
Audits are designed to empower you in pursuit of your search ranking goals. A typical link building audit will:
Identify bad links. Did you hire a professional marketing agency only to end up with links on spammy sites? An audit will uncover any bad links you might have. When you know about bad links, you can make different choices about how you build your links and who you partner with.
Unfortunately, some link building services don’t deliver quality link placements. Without an audit, you won’t know your links are bad until you get hit with a penalty.
Identify strong links. A link audit will identify all the strong links in your overall backlink profile. If you’ve spent time and effort to build a strong link profile with high-quality links, that will be reflected in an audit.
Identify irrelevant links. Are some of your backlinks located on websites you’d rather not have associated with your brand? Are some of your links embedded in pieces of content completely unrelated to your industry?
A backlink audit will uncover these situations so you can request link removals and gain control over your brand image.
Other components in a link building audit might include examining link quantity, diversity, source quality, relevance, and potential to generate traffic. For example, if you have hundreds of links on high-quality websites, but those sites are unrelated to your industry, you’re missing out on traffic. Once irrelevant links are uncovered, you can move forward with a more targeted, intentional plan.
Find Backlink Risks & Opportunities
SEO Link Building Audits for Corporate and Agency Clients
Our experts have 12 years of experience analyzing websites' link profiles and creating strategies that maximize SEO performance. We'll review each of your website's incoming links, assessing them for relevancy and quality so we can identify any opportunities or risks associated with them. We also take into account page authority, anchor text optimization, and other factors when conducting our audits.
Our SEO backlink audits include the following key components:
Review of each incoming link to identify relevancy and quality
Assessment of page authority
Anchor text optimization analysis
Analysis of the effects of links on SEO performance
Identification of any potential opportunities or risks associated with backlinks
Evaluation of structure, content, and context for maximum SEO value
White label audits
Are you an agency owner looking to scale your backlink audit offerings or uncover SEO risks and opportunities for your clients?
We’ve helped hundreds of SEO and digital marketing agencies with expert white label audits. From identifying toxic backlinks to uncovering high-value link opportunities, we provide the insights your clients need to improve rankings.
Using our advanced tools and Google Search Console data, we analyze backlink profiles, spot dofollow/nofollow trends, and deliver actionable strategies for smarter link building.
We’ve helped hundreds of SEO and digital marketing agencies with expert white label audits. From identifying toxic backlinks to uncovering high-value link opportunities, we provide the insights your clients need to improve rankings.
Using our advanced tools and Google Search Console data, we analyze backlink profiles, spot dofollow/nofollow trends, and deliver actionable strategies for smarter link building.
Link audits give you an SEO advantage
When you know you’ve got bad links, you can be proactive about getting them removed whenever possible. If you do this before Google associates your site with spam, you can avoid the effects of a penalty – like losing your links when Google blacklists a link farm. Or, getting your site de-indexed because you have too many spam links.
A link audit will also tell you what you’re doing right so you can do more of that.
What makes a good backlink profile?
Link diversity. Google and other search engines like diversity. You don’t want all of your links to come from the same three websites.
A professional link audit will tell you if you need to create more diversity in your backlink strategy.
Relevance. Your backlinks should exist within content that is relevant to the content on the page being linked. The content should be informative and helpful to readers.
Links on high authority sites. You want links on websites with a great reputation for being trustworthy and useful. Ideally, you want links on sites that have become household names.
Uncover the reason for rank drops with a link audit
If your rankings are dropping and you don’t know why, a link audit can help you uncover the mystery. There are numerous reasons why a page might drop in rank, but a bad or insufficient link profile is often the cause.
While not all rank drops are caused by penalties, some are. Google and other search engines care about where your backlinks come from. Websites that are heavily connected to sites deemed spam will feel the effects of a true penalty.
For example, say you’ve been using the same link building strategy for the last year and you’ve gained rank in the SERPs for a particular keyword. One day you check your stats and find a sharp drop in organic traffic overnight – people aren’t finding you in searches anymore.
A link audit reveals that you’ve acquired low quality backlinks from spammy websites recently blacklisted from Google. As a result, your site is suffering the consequences of association.
A link audit performed by a professional agency will reveal this information so you can fix it and get ahead once more.
While not all rank drops are caused by penalties, some are. Google and other search engines care about where your backlinks come from. Websites that are heavily connected to sites deemed spam will feel the effects of a true penalty.
For example, say you’ve been using the same link building strategy for the last year and you’ve gained rank in the SERPs for a particular keyword. One day you check your stats and find a sharp drop in organic traffic overnight – people aren’t finding you in searches anymore.
A link audit reveals that you’ve acquired low quality backlinks from spammy websites recently blacklisted from Google. As a result, your site is suffering the consequences of association.
A link audit performed by a professional agency will reveal this information so you can fix it and get ahead once more.
Partner with us for a backlink audit
If you’re struggling to rank in the search engines or you’ve experienced a dip in rank, a thorough backlink audit will help. At Link.build, we’ll help you strengthen your backlink profile to get the search status and visibility you deserve. Contact us today to find out how we can help.
“SEO has evolved. It’s no longer just about links— it’s about trust, authority, and brand equity.„
Our Team
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Nate Nead
Principal
Timothy Carter
CRO
Samuel Edwards
CMO
Guaranteed results
By utilizing our backlink audit service, you’re guaranteed to see improved results in terms of organic traffic and higher search engine rankings. So don’t wait – contact us today to get started on optimizing your website’s link profile!
Frequently Asked Questions
What factors are included in a backlink audit?
A backlink audit is a comprehensive analysis of a website’s incoming links to determine their relevancy and quality. We assess a range of factors, including page authority, anchor text optimization, structure, content, context, and more. This helps us uncover any potential opportunities or risks associated with the backlinks found on the website.
How often should I have my website's link profile audited?
It is recommended that you audit your website’s link profile at least every six months. This allows you to spot any potential issues with your backlinks early and create a strategy for addressing them before they become too difficult to fix. Regular audits also allow you to identify key opportunities to further maximize your website’s SEO performance.”
Ready to get started? Contact us today and see how our backlink audit service can improve your website rankings! We look forward to helping you reach your SEO goals.
Are there any risks associated with having too many incoming links?
Yes, there are certain risks associated with having too many incoming links. Having too many backlinks can be detrimental to a website’s SEO performance, as it can signal to search engines that the site may be involved in link schemes or other manipulative tactics. But it’s ultimately not the quantity of links that can land you in hot water. It’s the quality. Spammy links can lead to penalties from search engine algorithms, meaning that the website is no longer seen favorably.
Our backlink audit service ensures that your website is only connected to high-quality links, so you can reap the benefits of improved rankings without worrying about being penalized by search engines. We’ll analyze each link in detail and provide recommendations for improving the quality of your website’s overall link profile. When you work with us
Can I do my own backlink audits, or do I need to hire an expert service provider?
Yes, it is possible to do your own backlink audits. However, it is often highly beneficial to hire a professional service provider for the job. Professional backlink audit services can provide you with an in-depth look at your website’s link profile and give you valuable insights into which links are helping or hindering your SEO performance.
Customer reviews
34+
Chosen by global brands
“We have been working with Link.build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„
“Link.build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„
“I have been using Link.build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„
“Link.build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„
“I have worked with several marketing companies in the past and I can unequivocally state that Link.build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„
“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„
“We have been working with Link.Build for the past couple years and we are thrilled with the output and turn around. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„
“Link.Build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.Build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„
“I have been using Link.Build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„
“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„
“I have worked with several marketing companies in the past and I can unequivocally state that Link.Build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„
“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„
“We have been working with Link.build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„
“Link.build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„
“I have been using Link.build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„
“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„
“I have worked with several marketing companies in the past and I can unequivocally state that Link.build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„
“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„
“We have been working with Link.Build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„
“Link.Build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.Build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„
“I have been using Link.Build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„
“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„
“I have worked with several marketing companies in the past and I can unequivocally state that Link.Build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„
“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„
“We have been working with Link.Build for the past couple years and we are thrilled with the output and turnaround. We gained TRUE competitive advantage in the industry. Communication has been excellent. World class at what they do!„
“Link.Build is a phenomenal company that cares about its clients. I have worked with them on multiple projects, and to say I am satisfied with their work would be an understatement. Link.Build is a marketing firm that truly understands SEO & PPC and the other facets of marketing. They have helped me optimize my website, receive a higher score on Google, and taught me different ways to target my demographic. I highly recommend them for small businesses and corporations.„
“I have been using Link.Build with a number of my clients, and it's been pretty successful. Essentially they're not buying links--rather, they're creating general-interest business or tech articles where they find a reason to link to a page on your site as a reference. Then, they pitch that article to some of the publisher sites (news sites, blogs, industry journals, etc.) and get it published on one of them. I've been pleased with the quality of their articles, and with the sites they've gotten them published on.„
“Link.Build has transformed our online presence. Their expertise and dedication have driven tangible results, propelling us forward. We are thrilled with the progress, and look forward to continued success.„
“I have worked with several marketing companies in the past and I can unequivocally state that Link.Build is by far the best. While many other firms do not do (or are not capable of doing) what they promise, Link.Build does. They also stick with you - other agencies put you on a "set you and forget you" path, but not these guys. They provide frequent updates and feedback to make sure they are doing the best they can for you. I have used them for paid advertising and link building and have been very satisfied with both. I highly recommend them.„
“After having a hard time finding the right person to manage our PPC in house, we decided to outsource and white label SEO.co/Marketer.co. After having a proven history as SEO experts and a long-term partner for SEO efforts, we felt comfortable working with them. We started with a few audits, but it became clear that the audits, implementation, and management shift to SEO.co would be beneficial. And it has proven such! Not just for our clients, but we’ve also moved our own PPC account over for management and seen qualified leads come after many previous attempts. Very happy with how things are going and the continuation and growth of our relationship.„
