How to Create More Linkable Content in the Age of AI
If you want to succeed in SEO, you need more links to pass authority to your site. And if you want more links, you need more linkable content. With the advent of AI, the SEO and digital marketing world more broadly have been thrown into chaos. We now have more tools than ever before to […]
Are Nofollow Links Worth Building?
Building a link takes a lot of work. Okay, on a literal level, embedding a hyperlink isn’t much work at all. But when it comes to writing good content, chasing down publishers, and finding good link opportunities to support your search engine optimization (SEO) strategy, everything gets much trickier. The problem is compounded by a […]
Link Cost vs. Link Value: How to Balance the Equation
Link building should, hypothetically, provide a solid return on investment (ROI). You spend money and time building links. Those links pass authority to your website. That authority increases your website’s rankings in search engines. And ultimately, you end up with more traffic and more sales. The key word in our first sentence was “hypothetically,” because […]
The Benefits of Podcast Link Building
As a link builder, how often do you find yourself pulling your hair out? Okay, maybe not literally, but figuratively at least. We’re under a lot of pressure to deliver good results in an environment that isn’t always favorable to us. We need links that are relevant. We need links that are authoritative. But at […]
What Is an “Organic” Backlink, Exactly?
You’ve heard that you need organic backlinks to support a search engine optimization (SEO) campaign. You’ve heard about the merits of organic link building. But what the heck is that even supposed to mean? Are there non-organic backlinks? Is it like organic fruit? Do you really need organic backlinks to succeed in SEO? First off, […]
Are Reciprocal Links Too Risky to Try?
You scratch my back, and I’ll scratch yours. It’s a prospect of mutual exchange that’s ostensibly beneficial to both parties, with no victims or consequences to worry about. At least in theory, this represents reciprocal link building. But there are some counterintuitive risks associated with reciprocal link building. So is reciprocal link building too risky […]
Why Google Believes AI Won’t Kill SEO
SEO is dying! SEO is dying! And the sky is falling too! If you’re like us, you get a little tired of seeing a constant influx of articles about which parts of digital marketing are dying, especially when they seem to follow a repetitive conveyor belt for literal decades. In fact, we can remember when […]
Brand Trend Jumping: The Good, the Bad, and the Ugly
Regardless of your age, you’ve probably been exposed to the full spectrum of social media trends. The stupid pranks. The obnoxious dances. Are you old enough to remember planking? We’ve all had fun with these trends, and we’ve all rolled our eyes at more than a few. But for brands looking for more digital marketing […]
Are Keywords Dead? The State of Keywords in SEO in 2025
It’s hard to say SEO was ever easy. But thinking back to the state of things in 1999 or so, it’s tempting to say that the process was much more straightforward. Find a keyword you want to optimize for, blast it across your website, and reap the rewards. We probably don’t need to tell you […]