The Benefits of Podcast Link Building
As a link builder, how often do you find yourself pulling your hair out? Okay, maybe not literally, but figuratively at least. We’re under a lot of pressure to deliver good results in an environment that isn’t always favorable to us. We need links that are relevant. We need links that are authoritative. But at […]
What Is an “Organic” Backlink, Exactly?
You’ve heard that you need organic backlinks to support a search engine optimization (SEO) campaign. You’ve heard about the merits of organic link building. But what the heck is that even supposed to mean? Are there non-organic backlinks? Is it like organic fruit? Do you really need organic backlinks to succeed in SEO? First off, […]
Are Reciprocal Links Too Risky to Try?
You scratch my back, and I’ll scratch yours. It’s a prospect of mutual exchange that’s ostensibly beneficial to both parties, with no victims or consequences to worry about. At least in theory, this represents reciprocal link building. But there are some counterintuitive risks associated with reciprocal link building. So is reciprocal link building too risky […]
Why Google Believes AI Won’t Kill SEO
SEO is dying! SEO is dying! And the sky is falling too! If you’re like us, you get a little tired of seeing a constant influx of articles about which parts of digital marketing are dying, especially when they seem to follow a repetitive conveyor belt for literal decades. In fact, we can remember when […]
Brand Trend Jumping: The Good, the Bad, and the Ugly
Regardless of your age, you’ve probably been exposed to the full spectrum of social media trends. The stupid pranks. The obnoxious dances. Are you old enough to remember planking? We’ve all had fun with these trends, and we’ve all rolled our eyes at more than a few. But for brands looking for more digital marketing […]
Are Keywords Dead? The State of Keywords in SEO in 2025
It’s hard to say SEO was ever easy. But thinking back to the state of things in 1999 or so, it’s tempting to say that the process was much more straightforward. Find a keyword you want to optimize for, blast it across your website, and reap the rewards. We probably don’t need to tell you […]
How to Make a Link Outreach Strategy Successful in 2025
SEO can’t really work without some kind of link building component. But man, those link building elements can be a real pain. Link outreach has been one of the most consistent and most popular tactics for securing new links for your brand, and up until recently, we would have recommended it to anyone. But right […]
The Pitfalls of Too Many Internal Links in SEO
Search Engine Optimization, or SEO, is an essential aspect of online marketing. It involves using various techniques to optimize your website for search engines, increasing your visibility and attracting more traffic. One of the essential elements of SEO is internal linking, which involves linking to other pages on your website. While internal linking can be […]
Pillow Link Building: A Hidden SEO Strategy
Link building is a cornerstone in any effective SEO strategy. Through targeted, quality backlinks, the authority of your website and its visibility in search engine rankings can be significantly improved. Also growing in popularity is a lesser-known concept: pillow link building. This form of link building utilizes trusted resources to position related sites or content […]