Referring Domains and Backlinks: Everything You Need to Know
Every time you think you understand search engine optimization (SEO), you discover another layer of complexity that makes you question how much you really understand things. Don’t worry. That’s going to keep happening for the rest of your career. We’re all constantly learning and evolving. And yeah, it’s a bit annoying at times. But it’s […]
What Leaked Documents Taught Us About Google’s 14,000 Search Ranking Features
Spoiler alert! Don’t read any further if you don’t want to be spoiled by these new leaks. We made that mistake with Game of Thrones… Jokes aside, here’s the scoop. Back in May, Rand Fishkin, the Batman of the SEO community, released a set of leaked documents that contained information on more than 14,000 Google […]
How Will Google SGE and AI Overviews Change SEO?
Have you noticed any robots in your SERPs lately? You should have. Starting in May 2024, Google began rolling out what it calls “AI Overviews” (AIO) in the United States. This was previously a feature available to anyone who opted into Search Labs experiments – but now, it’s fully official. AI Overviews are one feature […]
Can You Use Crowdfunding to Build Links?
It may seem strange to mention crowdfunding and link building in the same sentence. Yet here we are. Honestly, we were a bit skeptical of this tactic when we first heard about it too. But that might be because we misinterpreted it. Link building through crowdfunding isn’t the process of collecting funds from contributors to […]
How to Earn .gov Backlinks for More Link Juice
Wouldn’t it be nice if the federal government gave its full endorsement and support of your business? Of course it would. Full disclosure, that’s not what we’re doing here. The process of earning .gov backlinks for more link juice is about as close as you’re going to get. Essentially, our goal is to create backlinks […]
5 Effective Methods to Evaluate Link Quality for Successful Link-Building
Using effective methods to evaluate link quality is essential for successful link-building. Link-building serves the purpose of leveraging external high-quality websites to push more qualified traffic sources back into your own website in return providing yourself with much-needed attention and a boost in rankings. Therefore, it is critical that you have a means by which […]
What is Tiered Link Building and Why is it So Powerful?
Creating a strong backlink profile is a fundamental part of optimizing your website for search engines, but if you’ve never heard of it, you’re missing out on one of the most powerful link building methods around. In a nutshell, tiered link building is when you get backlinks to your website hosted on other websites and […]
Content Quality in 2024: Everything You Need to Know for SEO
If there’s one thing you know about search engine optimization (SEO), it’s that content matters. We’ve all heard the endless regurgitations of the adage that “content is king.” But guess what? It’s repeated because it’s so damn true. Content has always been at the heart of SEO, with the types of content that are most […]
Is Your SEO Agency Doing a Good Job? Here’s How to Tell for Sure
You know that search engine optimization (SEO) is one of the best ways to boost your brand’s visibility and generate more traffic to your website. You also know that it’s incredibly hard to practice SEO entirely on your own. That’s why you chose to work with an SEO agency. But there’s a bit of a […]