Content Writing

We provide high quality content marketing services for landing pages, blogs, websites & social media.

Looking for landing page creation for your next website launch? Or, perhaps you need a content refresh for an existing, online legacy brand. You have come to the right place.

We create the landing page content your team needs to ensure your landing pages have the converting power you desire.

Our team writes expert blog posts for on and off-site content.

With expertise in writing for every conceivable discipline, our team is sure to provide you with the written content you need for your on-going website projects.

Apart from standard web copy, our writing crew creates expert, timely and in-depth whitepapers, case studies and long-form guides.

Such content assets are perfect for garnering form download leads from your website again and again.

Content Pricing

At $0.125 per written word and at the scale and quality you need and expect, our content teams will produce the written copy you need to oust the competition and make the impact you need for your next campaign.

At our core, we are content creators. With a team of dozens of U.S.-based expert content writers, we are sure to have the on-staff experts you need for your next content writing project. Whether you're writing a whitepaper for an investment thesis or a blog post outlining the benefits of your software product, we have the competent assistance you need to make the impact you desire.

Content Marketing

Few marketing strategies have gotten as much press in the past decade as content marketing—which is appropriate, considering the nature of the strategy. If you're not familiar with the tenets of content marketing, it won't take you long to learn the high-level basics. But at the same time, it could take you years to truly master its execution.

SEO.co specializes in content marketing because content marketing and SEO (search engine optimization) are inextricably intertwined. Though both strategies have their own principles, tactics, and individual benefits, it's virtually impossible to have one without the other.

Here, you'll find a wealth of detail on what content marketing is, why it's effective, and how you can get started with the strategy.

What Is Content Marketing?

So what is content marketing?

Well, it's marketing with… content. Content refers to any piece of material that provides some value to users; typically, this value is informative, entertaining, practical, or some mix of these categories. The idea is to create high-quality pieces of content tied directly to your brand to improve its visibility, reputation, and ability to land more sales.

Content marketing is attractive to marketers in part because of its sheer versatility. Depending on how you optimize the content you write and what your goals are, you could use content primarily to improve your brand's reputation, attract more traffic to your site, or convert more visitors to becoming customers. You might even use content as a value-add to your existing customers to improve customer retention.

Most content marketing strategies have a two-pronged approach:

Onsite content

Onsite content is developed for your main site, including your core pages, your landing pages, your press/news page, and most importantly, your blog. Exact strategies vary, but this content serves to improve the perceived value of your site, optimize your site for more keywords, and improve the authority of your site—which is Google's way of measuring your site's trustworthiness (and a major factor in how your pages rank). Even better, onsite content can be used to provide and promote calls-to-action (CTA), which can direct goal user behavior on your site like making purchases or filling out contact forms.

Offsite content

Offsite content takes things a step further by featuring your content on external publications. Typically through the use of a guest author account, the goal is to promote the visibility of your brand by taking advantage of the existing reputation of other high-profile publishers. You'll get brand visibility, extra credibility, and if you include a link back to your site, you'll also earn referral traffic and a boost to your domain authority.

The Inbound Marketing Philosophy Behind Content Marketing

Much of content marketing's success comes from its "inbound" philosophy. Many conventional marketing strategies are "outbound," going out of their way to generate attention from targeted potential customers. For example, television and radio ads explicitly promote a brand to new audiences. Outbound strategies can be advantageous since they're powerful and provide a way to reach new people, but they can also be seen as annoying—and they're ridiculously expensive. Inbound marketing takes a different approach. With inbound marketing, the goal is to increase the desirability of your site and your brand overall. If implemented properly, people will naturally want to visit your website; you'll have content that they genuinely want to read and a network of links that are easy for your audience to follow. Inbound marketing is advantageous not only because it's less expensive, but also because it decreases the "annoyance factor" and increases the relevance of the people you do manage to attract.

Content Marketing ROI

Let's talk about your return on investment (ROI) in the content marketing space, since it's one of the biggest appeals of the strategy.

The input costs are minimal and controllable. It's feasible to create content on your own—especially if your primary focus is written content and you're already an expert in the industry. However, for most brands, it's better to work with a content marketing agency; agencies have much more knowledge and experience on what makes a content marketing strategy effective, and they have access to writers and content creators who can do higher-quality work (and more efficiently). Even so, the costs of content marketing are much more reasonable than comparable paid advertising strategies.

The return is what really counts, and content marketing benefits from a variety of advantages here:

Versatility

Content marketing can be used for a variety of purposes, oftentimes all at once. You can use it to increase your inbound traffic, improve perceptions of your company, and boost conversion rates, all of which increase your total return.

Effects on other strategies

Content marketing has incredible synergy with other strategies in your arsenal, dramatically boosting the effectiveness of your search engine optimization (SEO) campaign, your social media marketing, and even your targeted ad strategies.

Infinite scalability

Content doesn't have an upper limit on scale. You can start small, working on your blog and with a few local publishers, and eventually work up to publishing new pieces on national-level publications on a regular basis, with virtually no loss of momentum. This makes it ideal for small and large businesses alike.

Permanence

Unless the information becomes outdated, your content will remain valuable indefinitely. Even if it does become obsolete, you can always update it. This permanence allows for an ongoing return on your investment long after your initial push for new content is over.

Content Marketing and Related Strategies

We mentioned how content marketing has the power to greatly increase the power of other marketing strategies, but how exactly does it do this?

Search engine optimization (SEO)

SEO is all about improving your site’s visibility in search engines like Google, and content is essential to that process. Search engines rank pages based on relevance and authority—two areas where content makes a major impact. Onsite content lets you control the keywords your site is associated with, helping you rank for searches that matter to your brand. It also builds credibility by showcasing expertise. Offsite content, like backlinks from other sites, enhances your authority and drives more attention to your pages. Together, they form a powerful strategy for improving search rankings.

Link building

ChatGPT said:Link building is a key part of SEO, as links help search engines measure a site's authority. They also drive valuable referral traffic. However, links only work if they’re natural and purposeful—not spammy. Offsite content is ideal for placing these links, offering both context and value to readers while supporting your SEO strategy.

Conversion optimization

A solid content strategy can help you earn far more conversions. On a basic level, you can include more CTAs in your blog posts, but you can also use premium content as a form of exchange; for example, you might provide a free eBook download in exchange for a visitor's contact information.

Social media marketing

Content acts as fuel for your social media marketing. Users engage with brands that offer value—whether informative or entertaining. Sharing your onsite or offsite content helps attract attention, grow your audience, and encourage new followers to connect with your brand.

Advertising

Even a paid advertising campaign can be made more effective with a complementary content strategy. Using a strong piece of content as a landing page for your targeted ads can improve your final conversion rates. You can also build your reputation with content initially, so your ads are more recognizable and more valued by your targeted users.

Types of Content

Now let's get into the details. "Content" can take many forms, and all of them are worth your time, so long as they're created with your target audience in mind and are created with quality in mind. They can also be created with a specific purpose in mind; for example, an article intended to convert a reader might have a different slant than one simply designed to attract new visitors.
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These are some of the main types of content you'll be working with:

Blog posts

Blog posts are the most common form of content marketing, and for good reason. They're versatile, useful for both onsite and offsite content, and can be adapted to many different needs. For example, you can write both short-form and long-form blog articles, embed images if you desire, and optimize them for inbound traffic, user retention, conversion, or social media distribution.

Whitepapers and eBooks

Whitepapers and eBooks tend to be longer-form pieces of content, and may be offered as a downloadable PDF rather than being published onsite. This reduces your ability to optimize for various keywords, since your content will be "hidden" behind a download link, but you can use the download link as an incentive to get users to take a specific action—like filling out a contact form.

Photos and infographics

You can also use photos and infographics to improve your onsite content, especially if you use them in combination with written content. Photos and infographics are highly shareable, making it easier to reach wider audiences.

Videos

Video content marketing is becoming increasingly popular as well. Video platforms like YouTube make it easier than ever to create and maintain a video channel, and more users are demanding streaming video content. There's much room for exploration here; your videos could cover live events, provide how-to guides for your customers, showcase interviews, or provide sheer entertainment for your target audience.

Promotion and Syndication in Content Marketing

With strong content and a solid strategy, you should hypothetically grow organically. Eventually, web users would discover your content naturally, through search engines or by stumbling upon your site. The quality of the content would inspire them to build links to it, enabling further discovery, culminating in a snowball effect that grows from there.

However, in reality, this rarely occurs. Good content and ongoing nurturing can help a content strategy grow over time, but it's important to have an initial strategy to attract your readership. For most brands, that means spending time deliberately syndicating and promoting your content.

Syndication and promotion can unfold in many different ways, depending on your goals and the type of content you're producing. For example, you might start by circulating your best social media posts, then spend a bit of money on paid advertising for an additional boost in visibility.

The most reliable way to signal boost your content is to use a guest post-based offsite content strategy, establishing more visibility for your author account and brand while driving traffic to your best onsite content via external links. If you're just starting out and you're not using a content agency, you'll need to start from the ground up, getting published in little-known or local publications until you build enough authority to go after the bigger, more valuable publishers.

Key Tenets for Success in Content Marketing

Everyone wants to be a content marketer these days, but merely adopting a content marketing strategy isn't enough to guarantee your success. You'll need to think carefully about these categories if you're going to plan a successful campaign:

Your target audience

Your content shouldn't be targeted toward everyone; it may be intuitive to try and reach as many people as possible, but it's usually better to start with a specific niche and expand outward from there. Choosing a niche allows you to create much richer, more relevant content, and helps you differentiate your brand from your competitors. On top of that, you'll need to research and understand your target audience thoroughly, so you can create content most likely to please or persuade them.

Your budget

In content marketing, quality matters more than quantity. While cheap content may be easy to produce, it’s often poorly written and ineffective. High-quality content takes time, skill, and experience—and earning placements in top-tier publications can take years, unless you partner with someone who’s already built that credibility. To succeed, be ready to invest time, money, or both. The long-term ROI of a well-executed strategy is almost always worth it.

Your consistency

Writing blogs only when you feel like it isn't going to help you attract traffic or achieve conversions. To improve your authority, you'll need to churn out posts on a regular basis. To scale, you'll need to keep working up the hierarchal ladder of publishers. In other words, your strategy needs to be executed consistently—and for a long period of time, sometimes years—to get the results you want.

Your competition

Remember, you're not the only business pursuing content marketing. Chances are, many businesses like yours are already in the content game. It's important that you acknowledge these competitors and work up a plan to compensate for them. That could mean differentiating yourself by targeting a different niche, capitalizing on one of their weaknesses, or simply investing more in your long-term growth.

Your measurement, analysis, and improvements

Content marketing is both an art and a science. Guesswork won’t lead to success—you need data to guide your strategy. Use surveys and analytics to understand what your audience truly wants, not just what you assume they want. Track your results regularly, ideally monthly, and adjust based on performance. Drop what isn’t working, and double down on content and sources that drive real results.

Your plan to scale

Most brands won't be satisfied with starting a low-key content strategy and keeping it idling. Instead, you'll need some way to grow your influence, your traffic, and your ROI over time—but it's impossible to do that without a plan. How quickly do you plan to scale? What's your long-term vision? How much are you willing to spend to get there? These aren't easy questions to answer, but it's important to think about them even before you take the first steps on your content marketing journey.

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Working With a Content Marketing Agency

The most efficient way to see the benefits of a content marketing strategy is to work with a content marketing agency. Agencies bring many advantages to the table since they likely have more knowledge, experience, and access to resources than the typical business owner. Though their rates are slightly higher than what you'd pay for a freelancer or in doing it yourself, the end results are usually much more impressive. Together, you'll design a strategy and approach unique to your brand, and start pumping out content that improves your brand's position.

If you're interested in learning more about how content marketing can accelerate your brand's growth, or if you're ready to draw up a strategy, contact us today for a free analysis!

Content Writing Service

If you're like most business owners or marketers, you know that link building is something you need to do. The issue, however, is that you don't know where to begin.

There are so many different steps and requirements.

There are different strategies and techniques – and they change so frequently!

How do you even begin?

Well, over the years, we've found that the biggest hurdle in link building success is initially getting started. It's easy to read about link building, but you eventually have to dig in and do it.

Once you take the first step everything else has a way of falling into place. (The cliché rings true for link building: The first step is the hardest of all.)

And if there's one thing that consistently keeps people from taking that first step, it's the intimidating thought of writing thousands of words of copy.

But we've got some good news for you:

You don't have to do it on your own. You can hire a content writing service to accelerate your link building efforts.

Why You Need a Content Writing Service for Link Building

There are two major strategies for link building:

Link attraction

which involves creating high-quality evergreen content on your blog or website and using it as a magnet for attracting backlinks from other bloggers, marketers, and journalists who find your content valuable and relevant to their own content efforts.

Link outreach

which consists of manually reaching out to other sources – including bloggers, editors, and journalists – and mining backlinks. (This can be done by asking for a link back to one of your URLs, or by offering to write a guest blog post for their site.)

Both methods of link building work – and most pursue a hybrid strategy. But regardless of whether you focus on link attraction or link outreach, there's one common thread: content is the currency.

The problem is that you need good content. And in today's world of content oversaturation, good means:

Unique topics

Intriguing subject matter

High-quality copywriting (good technical skill)

Long-form (at least 1,000 words – and perhaps in the 2,000-5,000-word range)

Who has time for that?

‍You certainly don't.

You have a business to run – or other areas of your marketing to worry about.

But this brings us back around to the topic at hand: hiring a content writer.

A content writing service is basically a team of writers who serve as an outsourced arm of your business. You tell them what to write – or they pitch you ideas – and high-quality content magically appears in your inbox. (There's obviously a lot more that happens in between, but you don't have to worry about the details. That's the beauty of it!)

A content writing service can help you develop content for your own blog, write guest blog post contributions on your behalf, handle your website copy, or anything in between.

What to Look for in a Good Content Writing Service

If you Google "content writing service," you'll get more than 2.2 billion results.

So how do you go about finding a reputable service that's right for your needs?

Well, let's by exploring what you're looking for in a service:

White hat

There are a lot of shady content services and SEO companies out there. Thankfully, you can spot them pretty easily (if you know what to look for). A white hat content writing service doesn't require upfront payment, uses 100 percent original copy, and avoids tactics like keyword stuffing and manipulation.

Link building expertise

There are plenty of good copywriting services, but you need one that understands link building. This combination ensures that you're able to maximize the value of the words you're purchasing.

Rich network

To achieve real results, you need to invest in link outreach. Partnering with a content writing service that already has strong connections with publishers, bloggers, and editors can save you significant time and effort. When evaluating a service, ask for examples of websites and blogs where they regularly publish—this will give you a clear sense of the strength of their network.

U.S. writers

Nothing against international writers – who are probably very good at crafting copy in their own native tongues – but it makes the most sense to work with U.S. writers who speak English as their first language. Publishers and editors will require flawless content – no sense in risking it.

Transparency

A good content writing service stands by their work. They'll provide analytics, give you real-time feedback, and offer a full refund if you're dissatisfied with the results.

Reputation

Be wary of working with an unknown content service. Do your research and look for reviews, testimonials, or recommendations. The best companies build loyal fans!

In all honesty, there are very few content writing services that fit this bill. You’ll have to cut through the weeds to find one that’s right for you.

Referrals are a great place to begin. Tap into your own professional network and see if anyone has experience working with a content writing service.

‍Who do they use? What do they like about the service? What did they not like?

Chances are, more businesses and professionals in your industry outsource their content than you initially realize. Take the time to explore and figure out which content writing services are worth pursuing.

Partner With Link.Build for White Hat Content Writing Services

At Link.Build, we're a little biased.

We believe we have the best content writing service for link building in the industry.

But don't take our word for it.

We've worked with hundreds of different clients over the past few years – including law firms, real estate companies, SaaS companies, ecommerce businesses, healthcare organizations, and startups – and nearly every client comes back for more.

We don't just write content – we develop it with link building in mind.

We craft the content, find publishers, secure placement, and pass the link juice onto your website!

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