We provide high quality content marketing services for landing pages, blogs, websites & social media.
Looking for landing page creation for your next website launch? Or, perhaps you need a content refresh for an existing, online legacy brand. You have come to the right place.
We create the landing page content your team needs to ensure your landing pages have the converting power you desire.
Our team writes expert blog posts for on and off-site content.
With expertise in writing for every conceivable discipline, our team is sure to provide you with the written content you need for your on-going website projects.
Apart from standard web copy, our writing crew creates expert, timely and in-depth whitepapers, case studies and long-form guides.
Such content assets are perfect for garnering form download leads from your website again and again.
At $0.125 per written word and at the scale and quality you need and expect, our content teams will produce the written copy you need to oust the competition and make the impact you need for your next campaign.
At our core, we are content creators. With a team of dozens of U.S.-based expert writers, we are sure to have the on-staff experts you need for your next content writing project. Whether you're writing a whitepaper for an investment thesis or a blog post outlining the benefits of your software product, we have the competent assistance you need to make the impact you desire.
Few marketing strategies have gotten as much press in the past decade as content marketing—which is appropriate, considering the nature of the strategy. If you're not familiar with the tenets of content marketing, it won't take you long to learn the high-level basics. But at the same time, it could take you years to truly master its execution.
SEO.co specializes in content marketing because content marketing and SEO (search engine optimization) are inextricably intertwined. Though both strategies have their own principles, tactics, and individual benefits, it's virtually impossible to have one without the other.
Here, you'll find a wealth of detail on what content marketing is, why it's effective, and how you can get started with the strategy.
What Is Content Marketing?
So what is content marketing?
Well, it's marketing with… content. Content refers to any piece of material that provides some value to users; typically, this value is informative, entertaining, practical, or some mix of these categories. The idea is to create high-quality pieces of content tied directly to your brand to improve its visibility, reputation, and ability to land more sales.
Content marketing is attractive to marketers in part because of its sheer versatility. Depending on how you optimize the content you write and what your goals are, you could use content primarily to improve your brand's reputation, attract more traffic to your site, or convert more visitors to becoming customers. You might even use content as a value-add to your existing customers to improve customer retention.
Most content marketing strategies have a two-pronged approach:
The Inbound Marketing Philosophy Behind Content Marketing
Much of content marketing's success comes from its "inbound" philosophy. Many conventional marketing strategies are "outbound," going out of their way to generate attention from targeted potential customers. For example, television and radio ads explicitly promote a brand to new audiences. Outbound strategies can be advantageous since they're powerful and provide a way to reach new people, but they can also be seen as annoying—and they're ridiculously expensive. Inbound marketing takes a different approach. With inbound marketing, the goal is to increase the desirability of your site and your brand overall. If implemented properly, people will naturally want to visit your website; you'll have content that they genuinely want to read and a network of links that are easy for your audience to follow. Inbound marketing is advantageous not only because it's less expensive, but also because it decreases the "annoyance factor" and increases the relevance of the people you do manage to attract.
Content Marketing ROI
Let's talk about your return on investment (ROI) in the content marketing space, since it's one of the biggest appeals of the strategy.
The input costs are minimal and controllable. It's feasible to create content on your own—especially if your primary focus is written content and you're already an expert in the industry. However, for most brands, it's better to work with a content marketing agency; agencies have much more knowledge and experience on what makes a content marketing strategy effective, and they have access to writers and content creators who can do higher-quality work (and more efficiently). Even so, the costs of content marketing are much more reasonable than comparable paid advertising strategies.
The return is what really counts, and content marketing benefits from a variety of advantages here:
Accordingly, content marketing has one of the highest ROIs of any modern marketing strategy.
Content Marketing and Related Strategies
We mentioned how content marketing has the power to greatly increase the power of other marketing strategies, but how exactly does it do this?
Types of Content
Now let's get into the details. "Content" can take many forms, and all of them are worth your time, so long as they're created with your target audience in mind and are created with quality in mind. They can also be created with a specific purpose in mind; for example, an article intended to convert a reader might have a different slant than one simply designed to attract new visitors.
These are some of the main types of content you'll be working with:
Promotion and Syndication in Content Marketing
With strong content and a solid strategy, you should hypothetically grow organically. Eventually, web users would discover your content naturally, through search engines or by stumbling upon your site. The quality of the content would inspire them to build links to it, enabling further discovery, culminating in a snowball effect that grows from there.
However, in reality, this rarely occurs. Good content and ongoing nurturing can help a content strategy grow over time, but it's important to have an initial strategy to attract your readership. For most brands, that means spending time deliberately syndicating and promoting your content.
Syndication and promotion can unfold in many different ways, depending on your goals and the type of content you're producing. For example, you might start by circulating your best blog posts on your social media channels, then spend a bit of money on paid advertising for an additional boost in visibility.
The most reliable way to signal boost your content is to use a guest post-based offsite content strategy, establishing more visibility for your author account and brand while driving traffic to your best onsite content via external links. If you're just starting out and you're not using a content agency, you'll need to start from the ground up, getting published in little-known or local publications until you build enough authority to go after the bigger, more valuable publishers.
Key Tenets for Success in Content Marketing
Everyone wants to be a content marketer these days, but merely adopting a content marketing strategy isn't enough to guarantee your success. You'll need to think carefully about these categories if you're going to plan a successful campaign:
Working With a Content Marketing Agency
The most efficient way to see the benefits of a content marketing strategy is to work with a content marketing agency. Agencies bring many advantages to the table since they likely have more knowledge, experience, and access to resources than the typical business owner. Though their rates are slightly higher than what you'd pay for a freelancer or in doing it yourself, the end results are usually much more impressive. Together, you'll design a strategy and approach unique to your brand, and start pumping out content that improves your brand's position.
If you're interested in learning more about how content marketing can accelerate your brand's growth, or if you're ready to draw up a strategy, contact us today for a free analysis!
Content Writing Service
If you're like most business owners or marketers, you know that link building is something you need to do. The issue, however, is that you don't know where to begin.
There are so many different steps and requirements.
There are different strategies and techniques – and they change so frequently!
How do you even begin?
Well, over the years, we've found that the biggest hurdle in link building success is initially getting started. It's easy to read about link building, but you eventually have to dig in and do it.
Once you take the first step everything else has a way of falling into place. (The cliché rings true for link building: The first step is the hardest of all.)
And if there's one thing that consistently keeps people from taking that first step, it's the intimidating thought of writing thousands of words of copy.
But we've got some good news for you:
You don't have to do it on your own. You can hire a content writing service to accelerate your link building efforts.
Why You Need a Content Writing Service for Link Building
There are two major strategies for link building:
Both methods of link building work – and most pursue a hybrid strategy. But regardless of whether you focus on link attraction or link outreach, there's one common thread: content is the currency.
The problem is that you need good content. And in today's world of content oversaturation, good means:
Who has time for that?
You certainly don't.
You have a business to run – or other areas of your marketing to worry about.
But this brings us back around to the topic at hand: hiring a content writing service.
A content writing service is basically a team of writers who serve as an outsourced arm of your business. You tell them what to write – or they pitch you ideas – and high-quality content magically appears in your inbox. (There's obviously a lot more that happens in between, but you don't have to worry about the details. That's the beauty of it!)
A content writing service can help you develop content for your own blog, write guest blog post contributions on your behalf, handle your website copy, or anything in between.
What to Look for in a Good Content Writing Service
If you Google "content writing service," you'll get more than 2.2 billion results.
So how do you go about finding a reputable service that's right for your needs?
Well, let's by exploring what you're looking for in a service:
Referrals are a great place to begin. Tap into your own professional network and see if anyone has experience working with a content writing service.
Chances are, more businesses and professionals in your industry outsource their content than you initially realize. Take the time to explore and figure out which content writing services are worth pursuing.
Partner With Link.Build for White Hat Content Writing Services
At Link.Build, we're a little biased.
We believe we have the best content writing service for link building in the industry.
But don't take our word for it.
We've worked with hundreds of different clients over the past few years – including law firms, real estate companies, SaaS companies, ecommerce businesses, healthcare organizations, and startups – and nearly every client comes back for more.
We don't just write content – we develop it with link building in mind.
We craft the content, find publishers, secure placement, and pass the link juice onto your website!
Want to know more?