The Benefits of Podcast Link Building
As a link builder, how often do you find yourself pulling your hair out? Okay, maybe not literally, but figuratively at least. We’re under a lot of pressure to deliver good results in an environment that isn’t always favorable to us. We need links that are relevant. We need links that are authoritative. But at […]
What Is an “Organic” Backlink, Exactly?
You’ve heard that you need organic backlinks to support a search engine optimization (SEO) campaign. You’ve heard about the merits of organic link building. But what the heck is that even supposed to mean? Are there non-organic backlinks? Is it like organic fruit? Do you really need organic backlinks to succeed in SEO? First off, […]
Brand Trend Jumping: The Good, the Bad, and the Ugly
Regardless of your age, you’ve probably been exposed to the full spectrum of social media trends. The stupid pranks. The obnoxious dances. Are you old enough to remember planking? We’ve all had fun with these trends, and we’ve all rolled our eyes at more than a few. But for brands looking for more digital marketing […]
Are Keywords Dead? The State of Keywords in SEO in 2025
It’s hard to say SEO was ever easy. But thinking back to the state of things in 1999 or so, it’s tempting to say that the process was much more straightforward. Find a keyword you want to optimize for, blast it across your website, and reap the rewards. We probably don’t need to tell you […]
Pillow Link Building: A Hidden SEO Strategy
Link building is a cornerstone in any effective SEO strategy. Through targeted, quality backlinks, the authority of your website and its visibility in search engine rankings can be significantly improved. Also growing in popularity is a lesser-known concept: pillow link building. This form of link building utilizes trusted resources to position related sites or content […]
How to Grow Your Marketing Firm With White Label Link Building
Your marketing firm is doing great. But wouldn’t it be nice if it was doing just a little bit better? And then a little bit better than that? Most marketing firm and marketing agency owners are interested in long-term, sustainable growth. They want to almost continuously attract new clients, secure new revenue, and develop a […]
How to Get High Authority Backlinks
Halt! Before you climb any further in search engine results page (SERP) rankings, we need to check your authority level. Hmm. Looks like you don’t have sufficient authority to pass. I guess your competitors will have to continue dominating you in the rankings! Come back when you have a few more high authority backlinks to […]
Editorial Links: How to Get Them From Top Domains
When building backlinks, the best links come from people who genuinely love your content and naturally link to your web pages. Not only is this a huge compliment, but it’s also what search engines, like Google, want to see. These are called editorial links and are considered the holy grail of all backlinks. If you’ve […]
How Will Google SGE and AI Overviews Change SEO?
Have you noticed any robots in your SERPs lately? You should have. Starting in May 2024, Google began rolling out what it calls “AI Overviews” (AIO) in the United States. This was previously a feature available to anyone who opted into Search Labs experiments – but now, it’s fully official. AI Overviews are one feature […]