Why Backlinks Still Matter for LLMs
As large language models (LLMs) like GPT-4o, Claude 3, Gemini 1.5, and Perplexity increasingly influence search behavior, a growing chorus of marketers is prematurely declaring the death of traditional SEO ranking factors, backlinks chief among them. This is fundamentally incorrect. While the search landscape is rapidly evolving, the underlying mathematics and data structures that inform […]
Why Marketers & SEOs Should Be Building Fewer Links
The very title of this post smacks in the face of what we do. But the reality is, most marketers should be building fewer links pointing to their website(s), not more. Yes, links still matter as a correlated site’s rankings factor in Google and other search engines, but their impact is quickly waning. As it […]