How to Outsource Link Building the RIGHT Way (No Headaches!)
If your car breaks down, do you fix it yourself or take it to a mechanic? If you get hurt or sick, do you blindly follow whatever random advice you get from users on social media or do you go to the doctor? We typically rely on experts to help us with things beyond our […]
How Many Backlinks Before You Can Rank in Search Engines?
As human beings, we can’t help but try to compartmentalize and quantify things. Or at least, that’s the case for us SEO nerds. Google is notoriously vague, and sometimes tight-lipped, about the exact mechanics of its search ranking algorithm (and for good reason, as we’ll see). But sometimes, we just get an itch to try […]
Using CRO (Conversion Rate Optimization) as Part of Your SEO Strategy
Digital marketing has some interesting synergies. Boost your social media followers and you’ll probably get more email subscribers. Keep nurturing that email list and you’ll probably get more social media followers. But sometimes, the synergies are so closely interrelated it becomes hard to separate the discrete strategies involved. Such is the case with conversion rate […]
Editorial Links: How to Get Them From Top Domains
When building backlinks, the best links come from people who genuinely love your content and naturally link to your web pages. Not only is this a huge compliment, but it’s also what search engines, like Google, want to see. These are called editorial links and are considered the holy grail of all backlinks. If you’ve […]
Referring Domains and Backlinks: Everything You Need to Know
Every time you think you understand search engine optimization (SEO), you discover another layer of complexity that makes you question how much you really understand things. Don’t worry. That’s going to keep happening for the rest of your career. We’re all constantly learning and evolving. And yeah, it’s a bit annoying at times. But it’s […]
What Leaked Documents Taught Us About Google’s 14,000 Search Ranking Features
Spoiler alert! Don’t read any further if you don’t want to be spoiled by these new leaks. We made that mistake with Game of Thrones… Jokes aside, here’s the scoop. Back in May, Rand Fishkin, the Batman of the SEO community, released a set of leaked documents that contained information on more than 14,000 Google […]
How Will Google SGE and AI Overviews Change SEO?
Have you noticed any robots in your SERPs lately? You should have. Starting in May 2024, Google began rolling out what it calls “AI Overviews” (AIO) in the United States. This was previously a feature available to anyone who opted into Search Labs experiments – but now, it’s fully official. AI Overviews are one feature […]
Can You Use Crowdfunding to Build Links?
It may seem strange to mention crowdfunding and link building in the same sentence. Yet here we are. Honestly, we were a bit skeptical of this tactic when we first heard about it too. But that might be because we misinterpreted it. Link building through crowdfunding isn’t the process raise funds from contributors to fuel […]
How to Earn .gov Backlinks for More Link Juice
Wouldn’t it be nice if the federal government gave its full endorsement and support of your business? Of course it would. Full disclosure, that’s not what we’re doing here. The process of earning .gov backlinks for more link juice is about as close as you’re going to get. Essentially, our goal is to create backlinks […]