Duplicate Content Can Hurt Your Rankings. Do This Instead.

Duplicate Content Can Hurt Your Rankings. Do This Instead.

As an enterprising content producer, you undoubtedly recognize that crafting innovative, unparalleled content is crucial to forging your digital imprint and enticing your audience. Nevertheless, generating novel concepts and content consistently can prove arduous, and rehashing or refashioning pre-existing content might seem like a compelling prospect. While this approach can be an efficacious strategy in […]

How Much Time Does Link Building Need To Be Effective?

Link building is an essential component of any SEO strategy; links are what a search engine uses to evaluate the authority of any given site. The simplified version is that links pass a finite amount of “authority” (based on the authority of the hosting site), which can cumulatively improve your site’s authority and increase the likelihood […]

Is “Local Link Building” Different From “Link Building?”

SEO feels like a game of words at times. It seems that winning the “link building” battle is about sharing top-notch local content and getting people to link it for its quality rather than manually build links. The same goes for “technical SEO”- you might not need as much technical know-how as you’d think. Similarly, […]

10 Steps to SEO-Optimizing Your Blog Articles

SEO copywriting is, essentially, writing copy that resonates with users, moving them to share and link to your content, and be moved to take action. In this article, we’ll explore the elements that makes online copy SEO-optimized. 1. Perform Keyword Research Use keyword research tools to help you find keywords that have 1) low competition […]

7 Barriers Preventing Your Agency From Doing Effective Link Building

SEO agencies serve a wide range of needs, from the major corporation that needs to outsource some of the work that its in-house team can’t handle, to the fresh entrepreneur who doesn’t know the first thing about SEO and needs some seasoned guidance. Unfortunately, even talented agencies with years of experience sometimes struggle to attract […]

Comparing Brand Mentions to Backlinks for SEO

Living in this digital era, it’s clear just how valuable SEO is. It can make or break your online business success. Why so? Well, the higher a site ranks on Google, the more organic traffic flowing to it. What do these mysterious algorithms look for though? The answers are much prized by any website owner […]

What Is the Actual Value of Link Building?

Few Search Engine Optimization (SEO) strategies are as discussed or debated as much as link building, and for a few good reasons. Despite some claims to the contrary, link building remains an integral part of SEO—so it’s always relevant in discussion. Thanks to Google’s Penguin update (and subsequent updates), the process of link building in […]

Which Is Most Important for SEO, Link Building, Content, or Social?

It’s no secret that SEO holds great significance. After all, its importance is preached by virtually every expert in the field. However, you’ll often find varying opinions on what aspects of SEO hold more weight. For instance, one guru might emphasize link building as paramount to success – today’s absolute priority for your website ranking […]

What’s Google’s Plan for the Future of Online Reviews?

Google is, inarguably, the most powerful influencer in the tech world, being the sole provider of more than 3.5 billion searches per day and offering dozens of products that align themselves with various digital needs of users everywhere. With all this power, Google is attempting to shape digital user experiences that give us the greatest satisfaction, and […]