Building links is challenging work.
Some might even call it a pain in the ass.
That’s why so many SEO agencies and marketing firms attempt to outsource their link building efforts, taking advantage of link building experts so they don’t have to dirty their hands with the whole mess.
Outsourcing is fine and dandy.
But what if you want credit for the work you’re doing? And what if you want to provide more information, resources, and value to your clients?
The solution could be private label link building.
But what the heck is this and what are the advantages?
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What Is Private Label Link Building?
Private label link building takes everything you love about link building and packages it in a way that’s remarkably convenient for marketing firms and agencies.
Essentially, you’ll contract with a third-party private label link builder to take on the responsibilities of building links for your clients. The exact nature of this arrangement is going to depend on your needs and the partner you choose; you might pay for ongoing services in the form of a monthly fee, or you might pay for each link on an “a la carte” basis.
In any case, your link building partner is going to be responsible for the bulk of link building work for your clients.
The real magic of this relationship is in the private label option. In this arrangement, your third-party partner is going to be practically anonymous, working in the background and giving credit to you and your organization. If they produce any materials or reports on behalf of your clients, they will be completely white labeled; you can apply your own logo and brand, so you can present these materials as your own.
The Advantages of Using Private Label Link Building
So what are the advantages of using private label link building for your organization?
- A reliable partner (with accountability). Some organizations like working with private label link builders because they have the ability to shift the locus of accountability at least slightly. You’re still going to be the main face of your organization and you’re still going to be responsible for managing communications with your clients. However, it’s a totally separate organization that’s responsible for the link building work, and you can hold them accountable to whatever services they’ve contracted to do. If the links don’t get built, you’ll likely have recourse. If something goes wrong with the campaign, your link building partner will be incentivized to analyze the problem and resolve it. And if you find a good partner, they’ll be willing to work with you in the long term, potentially providing you with link building services for years to come. This level of consistency and reliability is very difficult to find in the SEO world, but it happens to be invaluable.
- Link building expertise. Private label link builders tend to have lots of link building expertise. These organizations have likely been around for a while, with years of operational experience and countless clients in the past. Because they typically work with marketing firms and similar organizations, they also have plenty of expertise in working with clients like you. Though not always the case, most private label link builders make it a point to employ a wide variety of experts in the SEO field, including dedicated link builders, quality writers, analysts, and more. If you don’t have the budget or authority to hire these people for your team, you can lean on your private link building partner to reap some of the value. Also, if you aren’t exactly sure how to approach a link building strategy for one of your clients, you can talk to your private label link builder to generate ideas and come up with the best path forward.
- Higher quality work. Quality matters in an SEO campaign. And every year, it becomes even more important. There are simply too many competing brands out there to settle for low-quality or spammy tactics. If you want yourself and your clients to be successful, you need to be willing to invest in higher quality work. That means committing to excellently written content, authoritative publishers, and unimpeachable link building practices. Naturally, not every private label link building partner is going to be able to commit to this high-quality work. However, as long as you do your due diligence, you should be able to find a partner willing and able to perform at this level.
- Better results for your clients. Some marketing leaders choose to work with private label link builders because they know it’s a way to achieve better results for their clients. Obviously, you have your clients’ best interests at heart; you want them to do well not only for their sake, but also because it protects your reputation and enables you to generate more referrals. Working with a private label link builder typically means getting access to higher-quality services and more consistent, more scalable link building efforts. The end result of this is that your clients are going to see better results, and they’ll only have you to thank for them.
- Authority and credit. As you might imagine, this course of work allows you to build up your authority and take credit for the work your link building partner has done. This may seem somewhat unscrupulous on the surface, but rest assured, it’s a part of the relationship. This is one of the advantages that private label link builders want to confer upon you. You can tap into the power of an extended network of link building experts, then show off the results you get for your clients however you see fit. It’s one of the easiest ways to build a reputation in the world of SEO and marketing, as long as you do so carefully.
- Cost effectiveness. Working with a third-party link building provider is usually very cost effective as well. Obviously, you’ll need to spend money to get access to the quality link building services you need, but private label link builders often work with agency partners at a discount. You’ll likely be able to get access to excellent link building services for less money – and yet, the benefits can be enormous. Obviously, you’ll need to do your own due diligence and your own calculations to figure out the best investments for your organization, but for many marketers, private label link building is the way to go.
- Immediate accessibility. Another advantage of working with private label link builders is that you’ll get immediate accessibility. If you wanted to build your own, dedicated, internal link building team, you would probably have to hire people one by one, train them, and integrate them into your organization. You would also need to devise high level strategy documents, collaborate with other departments, and work out the inevitable kinks. Such a process might take months, or even years of development, and all the while your clients might be suffering from inferior results. With private label link building, you can immediately hit the ground running and start taking advantage of top-notch services.
- Flexibility. Most private label link builders offer a wide variety of highly flexible, customizable services. You can choose a default link building package or mix and match different services according to your and your clients’ needs. Also, if you need to change your package or your individual services in the future, you can probably do so with minimal headaches. Private label link building isn’t just for one type of organization, any individual phase of development.
- Scalability. Marketing firm owners also appreciate the scalability of private label link building. If you only have a few clients, you can choose a small link building package to start with. As your business grows, you can grow your relationship with your private label link builder. And because private label link builders typically have access to lots of resources, there’s practically no upper limit to how much they can serve you.
- Profitability. In terms of overall ROI, it’s hard to beat the advantages of private label link building. For a relatively small amount of money, your private label link building partner can do all the heavy lifting, handle responsibilities in an exceptional way, and ultimately make you look like a superhero to your clients. The sum total of all these benefits, when combined with the relatively low cost of entry, means that private label link building can help your organization become much more profitable. This is especially true in the long run.
What Are the Disadvantages of Private Label Link Building?
Are there any disadvantages associated with private label link building?
- Costs. Private label link building isn’t necessarily more expensive than traditional link building. In fact, you might even score a discount, depending on the nature of your arrangement. However, there are always going to be costs associated with outsourcing your link building efforts. Link building isn’t cheap, and high-quality link building is even more expensive, so you’ll need to weigh the prospective benefits against the costs very carefully if you want to make this a valuable exchange for your organization.
- Partner limitations. Your success with private label link building is almost entirely dependent on the type of partner you have and your relationship with them. Not every link building agency is worth working with, and not every private label link building arrangement is worth pursuing. If you work with someone who uses cheap or unethical link building tactics, it could compromise your reputation and ruin the reputations of your clients. If you work with a partner who is inconsistent or unreliable, it might cause a variety of complications and concerns for both you and your clients. Finding the perfect fit can be tricky, but you’ll need to do your due diligence if you want to succeed.
- Difficulty transitioning. If you’re already providing link building services to your clients, or if you’re leveraging the services of a third-party link builder, transitioning to a private label link building partner can be challenging. It’s important that you and your private label link builder collaborate in this process, and figuring out all the roles, responsibilities, and relationships between you may present critical obstacles.
Making Private Label Link Building Work for You
If you’re interested in using private label link building for your marketing firm, SEO agency, or other organization, the most important thing you can do is vet your partner. If you have a trustworthy, experienced, reliable private label link builder, you’ll be in a prime position to scale your organization and achieve your long-term marketing goals.
Everything starts with an initial conversation.
Together with your private label link builder, you can discuss your goals, objectives, and philosophies, and then collaborate on a strategy that will help you succeed – however you happen to define success.
Ready to get started? Reach out today!
Tim has spent more than two decades in organic online marketing, working with some of the most well-recognized online brands in scaling their content marketing campaigns.
Connect with Tim on Linkedin & Twitter.
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