Sudden Traffic Drop? How to Deal with a Sudden Fall in Website Traffic
What if your website traffic suddenly drops? It’s not something that usually happens, but it does happen. When a sudden drop in website traffic occurs, you need to take steps to fix the issue as soon as possible.
In this article, we’ll go over all of the techniques for dealing with a sudden drop in website traffic.
Table of Contents
A New Algorithm Update Happened
One of the main culprits behind a sudden drop in website traffic is a new algorithm update launch. Algorithm updates are arbitrary and very impactful to your website. For example, if a recent update takes your website from the first ranking to the second, you could face a significant drop in traffic.
To fix this issue, it’s important to stay on top of all Google and Bing algorithm changes. By following SEO publications, you can learn when an algorithm update has taken place, why, and how you can adjust.
Your Website is Still HTTP and Not HTTPS
If you still have your old website URL and it’s not an SSL-secured site, Google is going to penalize this. This can be the cause of a sudden drop in traffic because people won’t want to share their information with your company if they don’t know that the page will load securely on both desktop and mobile devices.
Unsecure websites will prompt your search engine to show a message deterring them from going any further. If your website doesn’t have an SSL certificate, partner with a web hosting provider that can offer this level of security.
Your Keyword Strategy is Outdated
If you’re trying to rank for keywords that are no longer in the top 20, it can be challenging. If you’ve been out of sync with your keyword strategy and not updating or re-evaluating what keywords mean to your business – this could lead to a sudden drop in website traffic.
One way that many companies try to fix their ranking on Google is by optimizing their content around new trending topics or events like holidays. This type of content marketing will keep your company relevant while also providing people who search seasonal terms an easy way to find what they need from your site.
Your Website is Slow on Mobile Devices
When a website is not optimized for mobile devices, it will typically have lower rankings on Google and Bing. Mobile search can be as high as 50% of all web searches now! If your company has an issue with creating content that works well on both desktop and mobile devices – this could lead to a sudden drop in traffic.
The first step you should take is evaluating the speed of your site from different types of connections (e.g., WiFi, LTE). Next, look at the way your website presents information to readers by trying out some new design patterns or ways to display images.
Your Website Has Duplicate Content Issues
If you don’t know what duplicate content means, it’s when your company has the same text or photos on their site that have been indexed by a search engine. This could lead to a sudden drop in traffic because Google sees this as an attempt at cheating and will not rank your website well for certain keywords.
In order to fix this issue, do one of two things: delete the duplicated content from both places (which can be a big loss) or use HTML code “noindex” tags around problematic pages/images so they won’t show up in SERPs but still provide visitors with relevant information about your business.
There are Broken 301 Redirects
Website owners often forget to update old redirects because they’re focused on creating new content. A broken 301 redirect is when you have a URL that was originally associated with one page but now it’s pointing at another completely different webpage (i.e., “oldurl.com” used to be the site for your contact form, now it points to your homepage).
If Google has outdated information about what pages are available on your website – this can lead to a sudden drop in traffic!
The first thing we recommend doing is looking over all of the URLs and making sure there aren’t any redirection errors or mistakes like typos where some backlinks don’t send visitors anywhere.
This can be tedious, so it’s best to hire an SEO agency to get the job done in your stead.
You’ve Received a Google Penalty
If you’ve been penalized by Google, it’s likely that your website will receive a sudden drop in traffic. This is typically due to an algorithm update meaning your company might have been using black hat SEO tactics or violating one of the webmaster guidelines from Google, including .
The best way to remedy this issue is to hire an SEO agency to perform an audit on your website. It will usually point to critical errors that are keeping your website from ranking as well as it used to.
Your Website is Too Slow
Forget about SEO rankings. Conversions matter more and the data is clear: slow load speeds decrease site conversions.
If you’ve noticed a sudden drop in traffic and your website is just too slow – there are likely multiple issues that need to be addressed.
This could mean the site needs to update its CMS or it’s been poorly coded, but as we mentioned before if either of these two things happens this can lead to a drastic decrease in web rankings because Google has less information about what content should rank for specific search terms.
The best way to fix these problems is by hiring an SEO agency with expertise when it comes to fixing both code-related errors from developers and slow load times on websites.
Your server can also be the culprit behind your slow website speed. This could be happening because the server isn’t configured properly for your site, or that you’re loading too many resources on one page.
Contact Us Today!
As you can see, there are a lot of reasons why your website traffic has suddenly dropped. We can help you solve these issues and get your website back on track. To learn more about how we can help, contact us today to speak to a member of our team.
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.