Link Building for Startups
As a startup, there are a couple of problems always staring you in the face:
- You don’t have a footprint. People haven’t heard of you.
- You don’t have money. You might have some startup funding, but you’re still not rich with cash.
These are mutually compounding. Because you’re not visible, you’re not generating revenue. And because you don’t have money, you can’t afford the lucrative advertising strategies that could grant you instant traffic.
It’s a chicken-and-egg problem, kind of, but it’s resolvable.
What you need is a long-term marketing strategy that yields you the highest possible ROI, or return on investment. This way, you’ll have a channel through which you can generate traffic and sales, but you’ll still be putting your limited money to the fullest possible use.
The keystone to that marketing strategy?
What Is Link Building for Startups?
Okay, so what’s link building? Link building is building links.
But of course, it’s more complicated than that.
You can build links in several ways, some more valuable than others. For example, you can try to simply earn links by producing great onsite content and distributing it via channels like social media.
If you’re looking for something more consistent, you can write offsite content for major publishers and include links back to your site as citations or resource gateways for people to learn more. The bigger the publisher, the more powerful the link, both in terms of traffic generation and in terms of search engine optimization (SEO).
For many startups, SEO is the real benefit to the strategy. Over time, as you build more links, your website’s trustworthiness—or “authority”—will grow. And as that authority grows, you’ll rank higher and higher in Google searches for terms relevant to your brand.
In this way, you can think of link building as a massive traffic generation engine, both in terms of direct traffic from people clicking your links and in terms of organic traffic from search engines.
How Link Building Solves the Startup Crisis
There are dozens, or possibly hundreds of marketing and advertising strategies available to startups. So why are we talking up link building so much?
Link building has a few significant advantages for startups:
- Inexpensiveness. First, link building is cheap. Well, not cheap. But cheaper than a lot of marketing strategies, especially when you’re first starting out. This makes it perfect even if you’re working with a limited budget.
- Long-term ROI. The long-term ROI of link building is hard to beat. Every link you build is practically permanent, meaning as you continue with the strategy, the effects are going to compound and compound. Eventually, you’ll develop massive traffic streams with minimal ongoing input and maintenance—and you’ll see a return on your initial investments many times over.
- Scalability. Link building is also scalable. It’s suitable for a fresh startup that hasn’t even launched and for a well-established international corporation—and every stage in between. Your link building partner can grow with you, adapting your strategy as necessary.
- Multifaceted effects. Link building provides startups with a host of different benefits, including higher search rankings, greater volumes of direct traffic, higher brand visibility, and even a better reputation. It also has great synergy with other tactics, like SEO and content marketing.
Link Building Pitfalls to Watch For
Of course, link building isn’t guaranteed to be successful.
There are several “wrong” ways to build links, and all of them can hurt you more than help you. For starters, you should know that Google frowns upon any form of link building that seems “schemey” or manipulative.
If you try to force links into irrelevant content, or if you spam or exchange links too heavily, you’re going to earn a penalty for your site.
You can avoid the risk of a penalty by only practicing “white hat” link building—working with the “good guys.” White hat link building emphasizes high-quality content and good user experiences; the links built in this way are valuable to users and search engines alike, and are perfectly natural.
You can usually spot link schemes due to their suspiciously low costs, suspiciously good promises, and lack of transparency.
How to Choose a Startup Link Building Partner
As a startup, you’ve got your hands full managing day to day operations and trying to scale. The last thing you want is to spend weeks developing a separate set of skills meant solely to support your company’s growth.
That’s why most startups end up working with a link building partner—usually a firm or an agency who can help you devise a strategy, deploy new links, and analyze your results so they can do even better in the future.
The only challenge here is that you need to find a link building partner for your startup that you can trust—a link building agency that only utilizes white hat tactics. One that understands your unique needs as a startup. And one that’s both transparent and easy to communicate with.
At Link.Build, we understand the pain of trying to scale a startup. Hell, we’ve done it. Today, we have some of the finest link building experts and digital marketers in the industry, and we’re proud to put them to task, supporting startup growth in dozens of industry sectors. Contact us today to learn more about the Link.Build approach, and discover how we can help your startup grow!