Link Building Process


Our proven, repeatable and scalable link building service is managed by an expert team of SEOs, project managers and content writers. We take a very customized approach to each campaign, understanding that no two sites, industries or business aspirations are the same. We start with a competitive keyword analysis and campaign readiness assessment, focusing first on on-site optimization before we work to build a solid backlink profile. Our campaigns are broken into three phases: Start, Grow & Defend.



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Start Phase

Months 1 to 6 After your backlink audit, we focus on easy quick wins for rapid ROI against low-competing keywords.


  • Find the lowest hanging fruit for quick wins in the long-tail
  • Solidify existing rankings with link expansion to key pillar pages
  • Complete competitive analysis for determining budget and volume of backlink campaigns
  • Work with dev teams to amend on-site issues such as slow load speed, CTA and UX blunders

Grow Phase

Months 7-12 Expand site keyword position rankings from long-tail searches to vanity stem terms with greater search volume


  • Enhance continued traffic growth by targeting more "money" keywords, focusing always on positive ROI
  • Continue to expand and diversify the overall backlink profile, keeping with white-hat best practices
  • Use more on-site content production to secure natural, earned links from blog posts, announcements and newsworthy pieces
  • Work more on enhancing IP, domain and anchor text diversity with new backlink growth

Defend Phase

Months 13-24 Maintain the ground you've won by continuing to build out links for relevant phrases, ensuring you block out the competition from future encroachment.


  • Source and procure links by adding them from a more diverse and varied source of publishers and websites relevant to your niche, growing your link profile
  • Continue to sprinkle links to relevant and timely pages and posts to ensure your content continues to appear relevant in search for your industry phrases
  • Seek expanded keywords and phrases to continue search growth won during Start and Grow Phases
  • Continue to stay apprised of new SEO development, applying new best practices

Trust Our Services

We have experience services thousands of successful SEO & link building clients for over a decade


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