The Pros And Cons Of Reselling Link Building Services
Link building is the process of acquiring links from relevant websites in your niche to drive organic traffic towards your own webpages. The websites that link to you should provide authoritative content that boosts your credibility in a content consumer’s eyes.
Trustworthy sources of information enhance your business’s visibility. High-quality backlinks also increase your website’s rank on search engine result pages (SERPs), thereby guiding even more organic traffic towards it.
However, SEO experts unanimously believe link building to be one of SEO’s most challenging practices. The trouble is that link building methods require discipline and research. If you don’t have the time to do it, it might be a good idea to outsource link building to SEO resellers.
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What Is A Link Building Reselling Program?
A link building reselling program incorporates an SEO agency providing professional services and an SEO reseller. The reseller markets link building to new clients and teams up with the SEO agency that offers customers the actual service. The SEO agency acquires high-quality backlinks for customers and increases their visibility and organic traffic, and the reseller pays them a wholesale amount for their service.
To customers, the link building reseller appears to be the service provider since the actual SEO agency only interacts with them through the middleman. The reseller also generally marks up the link building cost to profit themselves.
Some link building resellers also work directly as account managers, and many SEO agencies use them to enhance the range of services they provide to their own clients.
The diversity in link building reselling programs may cause some confusion. Here’s a quick breakdown of the most common types to help you figure out which one’s best for your business:
What Is White Label Link Building?
White label SEO includes unbranded services for digital marketing agencies and SEO resellers that they can use to backlink acquisition for their clients.
An SEO agency offering white label link building services will enable you to put your own name to their link building efforts. Most white-label SEO agencies also offer resellers a non-compete agreement, which prevents them from reaching out to your clients unless they’re granted permission.
Link Building Reselling Programs
When you obtain offsite backlinks from trustworthy, authoritative sources, it enables you to improve your domain authority and, consequently, rank higher on SERPs. A link building reseller program allows you to access niche-relevant offsite content that your website would benefit from.
However, it’s necessary to be cautious when you’re comparing link building providers. Some SEO agencies adopt “black-hat” link building tactics that can harm your clients’ websites more in the long run. We’ll detail the practices you need to watch out for further in a while.
Why You Might Want To Become A Link Building Reseller?
SEO specialists find link building their greatest challenge due to the sheer amount of competition for websites requiring high-quality backlinks. The many millions of websites on the Internet all produce niche-relevant, fresh content to acquire valuable backlinks.
Whether you already offer your clients SEO services or are just starting an agency, your clients will always benefit from high-quality backlink services. Here’s why you should outsource your link building efforts to a white-label SEO agency:
It gives you access to SEO professionals. SEO experts are an essential asset—especially if you’re just starting and don’t have an SEO specialist on your team.
You’ll be able to enjoy reliable services. Link building is a tricky, involved business. Hiring a white-label SEO agency to acquire backlinks for your clients enables you to cut out the effort you’d otherwise spend in research.
Outsourcing your link-building efforts is more cost-effective than hiring specialized SEO staff to do it for you and less time-consuming than doing it yourself. Since you’ll usually pay a pre-decided wholesale rate, you can resell link building services profitably.
You can offer your customers more options by adding link building services to your arsenal. Clients who are already accessing other SEO services from you will likely be interested in link building, thereby increasing your business without making a considerable investment.
Your marketing company and the SEO agency’s white-label services will result in both of you enjoying mutual growth. You can increase clients’ trust in you through reliable link building services while the SEO agency grows its roster of customers.
You can scale your services quickly. Being a link building reseller allows you to increase your client base without having to hire more clients. You can provide link building services to clients efficiently without your business becoming overwhelmed and understaffed.
Possible Disadvantages You May Encounter
While link building reselling enables you to offer your clients reliable backlink services, there are also some drawbacks:
If your SEO agency misses a deadline, you’ll be accountable to explain the problem to your client. Under these circumstances, your reputation could suffer.
You can’t mark up your prices too much. If your client discovers that professional link building services are available at a much lower cost, it may affect your credibility.
Unless you’re aware of the best link building practices and processes, you won’t be able to check the quality of the link building services you’re offering your clients.
The Cost Of Link Building Reseller Services
Now that you’ve come this far, you’re likely wondering the cost you have to pay for white-label backlink services. You won’t have to pay any more than the wholesale rate of the services your SEO specialist agency provides you.
The cost of backlink acquisition for your clients depends on how many links they want to obtain, the SEO agency you outsource to, and the complexity of acquiring niche-relevant backlinks from authoritative sources. Check out our complete guide to SEO link building pricing here.
When it comes to link building services, price is often indicative of quality. Low-priced link building can point to black-hat tactics that could cause your clients’ websites to be flagged for not following search engine guidelines.
Warning Signs Of Bad Link Building Resellers
You don’t want to go with an SEO agency that uses black-hat tactics. Ensuring that you’re providing your clients with reliable, high-quality link building services will go a long way towards fostering trust. Here are some signs that you may want to go with a different SEO agency:
They over-promise. While your SEO agency may have a proven reputation for link building services, know that it’s not an exact science since search engine guidelines are continually being updated. If their promise seems too good to be true, they probably are.
Their services are priced too low. We’ve already established that link building is a challenging task that takes a lot of time. While many high-quality link builders offer affordable services, you should be wary of suspiciously low costs.
They don’t communicate consistently with you. This sign applies to all business relationships—any lapses or inconsistencies in communication can lead to big misunderstandings down the line.
They don’t have an onboarding or screening process. Most reliable SEO agencies have an onboarding process in place to ensure that you’re a trustworthy link building reseller. If there’s no screening before you use their services, it’s a red flag.
They use outdated link building practices. Link building trends are rapidly evolving due to updates in search engine technologies and algorithms. Make sure that the SEO agency you’re working with uses the current best link building practices.
They use black-hat link building practices. Black-hat practices include automated link building and link exchanges or buying, resulting in Google deleting your clients’ complete search presence.
They’re not transparent about their process. If the SEO agency doesn’t provide clear information about their tactics and operations, it’s time to consider another provider.
They have bad reviews. It’s imperative that you find a highly-rated agency that professionals use to increase website rankings.
They lack reporting. Reputable SEO agencies base their campaigns on data and use analytics to determine the effectiveness of their efforts and any gaps they need to work on. Your link building partner should provide you with timely reports you can send to your clients.
When To Carry Out Link Building In-House
Once you’ve worked with a wide range of clients as a link building reseller, you may feel like it’s time to offer in-house services instead. However, this isn’t really an upgrade apart from the fact that it consolidates all your services under one roof. You can carry on with your link building reseller program to offer your clients reliable backlinks and make a profit.
If you want to provide link-building services in-house, hire a professional who can acquire niche-relevant backlinks for your clients using best current practices. The best part of hiring a link building professional is that you can rely on them if you end up with too many clients.
How To Build A Successful Backlink Reseller Relationship
Working as a link building reseller has its challenges. Here’s how you can ensure a healthy relationship with the white-label SEO agency you work with.
Ensure that you work closely with the SEO agency. You want your agreement to benefit you both, so it’s best to understand each other’s priorities and processes.
Be a good communicator. Ensure that the SEO agency knows your needs and goals to accommodate them into their work.
Always consider your clients. You need to know their brand inside out and understand their goals to offer them better results through targeted services.
Learn everything you can about link building. While it may be more comfortable for you to take the backseat, you’ll serve your clients better if you know what you’re offering them. You’ll also be in a better position to understand any problems.
Finding A Reputable White-Label SEO Agency
The relationship between an SEO agency and a link building reseller requires trust and ideally results in mutual growth. You’ll need to find a reputable SEO agency to increase your business and the range of services you offer to your clients.
At Link.Build, we pride ourselves on providing the highest-quality white-label backlink services. Our experience and expertise make us an ideal partner for you.
We offer tested, scalable, white-hat backlink services to all our clients and enable them to produce results for their customers.
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.
Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, MarketingProfs and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, MarketingProfs and other highly respected online publications.