Link Building for eCommerce Websites
Every eCommerce business needs a link building campaign to compete in the digital marketplace. With thousands of businesses launching each week, you can’t afford to let your business fall behind your competitors.
If you’re new to link building or you just haven’t started your campaign, here’s what you need to know.
What is link building?
Link building is a powerful marketing strategy anchored in building valuable inbound links to your website. In summary, building high-quality backlinks across the internet gradually increases your search engine rankings and organic traffic.
As your search rankings improve, more people will see your site in their search results. With the right strategy, your site can make it to the first page of those results. As your site appears more frequently in the search engine results pages (SERPs), your traffic will also increase.
As organic traffic to your site increases, you’ll see more sales and conversions like video plays and email signups.
How does link building benefit eCommerce businesses?
- Link building establishes domain authority. As you build valuable inbound links to your website, you’ll simultaneously build domain authority (DA).
Domain authority is a metric developed by Moz to predict how well a website will rank within the search engine results pages (SERPs). Domain authority is scored on a scale of 1-100 and is calculated based on several factors, including the number of backlinks to each domain.
The ultimate goal isn’t to get a DA score of 100. DA will always fluctuate and a score of 100 is nearly impossible. The true value of increasing your DA score is knowing that you’re racing ahead of your competitors in terms of your position in the search engines.
Your goal should be to use DA to gauge how well your site ranks compared to your competitors – and then catch up if you’re behind. For example, say a local competitor scores 63 while your domain scores 37. That indicates that your competitor is likely ranking higher in the SERPs. Knowing where you stand compared to your competitor gives you the opportunity to beef up your SEO strategy.
- Link building generates free, organic traffic. You can’t get sales without relevant traffic, but traffic can be expensive depending on your industry. Even the cheapest paid traffic still costs money. You need all the free organic traffic you can get.
Link building through high-quality content marketing will generate free, relevant, organic traffic from both search engines and other websites.
Part of link building is intertwined with content marketing. A good portion of traffic will come from content published on other websites since users tend to click on links embedded in well-written, helpful content.
- Link building earns credibility. When you have high-quality backlinks, your customers will perceive you as trustworthy. The idea is if you’re not trustworthy, nobody would link to your site.
For instance, say you get a feature piece published on one of the top entrepreneurial websites. Let your visitors know your business was featured on that site with a graphical badge. It’s an instant credibility boost.
Not all link building services are equal
Plenty of companies offer link building services, but not all services are equal. There are a lot of black hat link building tactics out there and you need to be careful. Although most black hat link building tactics were abandoned after major Google algorithm changes wiped out link farms, some businesses still employ small-scale versions of these tactics.
If you get unknowingly sucked into a bad link generating scheme, your site – and your rankings – will suffer. Google constantly blacklists websites that publish spammy content that add no value to the internet. If your link profile is made up of links from spammy sites, all of your link building efforts could disappear in an instant.
To build high-quality backlinks, you need to partner with a professional, reputable SEO and content marketing agency. Link building is a complex, multi-faceted marketing strategy best executed with the support of a professional marketing team.
We want to be your link building partner
Running an eCommerce business is tough, but with our help, you won’t have to work so hard – at least where SEO is concerned. When you partner with us, our link building experts will handle all the technical details so you can stop worrying about becoming an expert overnight. We’ll take care of everything from finding high-quality link sources to producing the content required to publish your links.
Contact us today to learn how we can help you build high-quality links for your eCommerce businesses to support a long-term trajectory of success.