Are you frustrated that other sites won’t link to yours? Did you try every link-building technique that others write about on the Internet?
For example, one of the most repeated ways to get links is to email the site owner and try to get them to link to you. But if you don’t know the person, usually they ignore the communication.
Even if you write great content, getting people to link to you is challenging. While writing great content is essential, it’s not vital to getting links.
If you still struggle to get links, below are some methods that should work for you. Be sure to share them with your web development team so you can work together to implement this plan.
Table of Contents
Ask For Links From People Who Are Linked To Your Competitors
When you send an email to a website asking for a link, it’s usually ignored. After all, that website owner doesn’t feel any connection to you whatsoever. You’re just a faceless Internet request, and we know where those go most of the time – in the trash.
However, if you email a website linked to five of your competitors, it may perk their interest. After all, they linked to sites in your industry, so why won’t they link to you?
When a site is linked to some of your competitors, this tells you that they like to link to sites in your field. They should be more open to connecting with your site.
You can figure out the sites connected to your competitors by using www.ahrefs.com and use their Link Intersect tool.
You should type in your three top competitors and then your URL at the bottom. This will give you a report of sites that link to your competition but not you.
Once you have this report, you should look at the specific pages they link to on your competitors’ websites.
For instance, if the website is linking to your competitors’ blog pages, you need to have a blog to get them to link to you.
Once you find some sites that work for you, email the owner, develop a rapport and ask for a link.
Build Links With Images
Everyone likes to look at pictures – check out how many responses you get on a Facebook post when you post a picture with text, compared to text alone. You’ll almost always get far more responses when you include an image.
As you write a blog post, you should use custom images on your website. If design isn’t your thing, no problem, there are great tools available such as www.canva.com. Or, go to www.fiverr.com and pay someone to create original images for you.
If you create your own images, you may see that other websites may grab your photos and don’t link to you. This sounds like it’s terrible, but it’s great because you can email those sites and request credit so you can get a link.
Note that in this situation, you can be more direct because they need to give you credit. Here’s how you can find sites that grab your images: Go to www.google.com and use Google Image Search (click the camera icon).
When you click it, paste in the URL that has the custom image, or upload it. When you search, you’ll see the sites that took your image.
Some sites may have linked you, but others probably didn’t.
Then, you email the sites with a subject line something like this: Copyright Infringement Notice. THAT will get their attention, trust us! Tell them to please link to your site in the next 3 business days, and you should get almost 100% compliance.
As your site is around longer, people may mention you online but don’t link to you. So, it’s wise to email these sites and give you a link. It’s simple, and it works.
Think of it like this: If the site mentions you, they probably like your site or what you offer, so why wouldn’t they link to you?
But how do you find out sites that mention your site? By using https://buzzsumo.com/. You can create alerts for the name of your site, your name, competitor mentions, and more.
When you click finish, you’ll get a report that shows the number of mentions over the last week.
It helps if you email people within one day of a brand mention; this gives you the best shot of getting a new link.
A lot of people build links using infographics, but this technique is different. Go to www.ahrefs.com and use their content explorer. Put in keywords that are related to your industry.
It will show you the most popular articles according to links and social shares. Look for posts and articles that have 100 backlinks or more.
Now, read the post and make it an infographic. If you don’t know how to do it, you can use infogram.com. Once it’s done, put it on your blog, and link to the source. Email each site linked to the article and tell them you made it into an infographic. Give them the embed code, too.
This takes some work, but it produces results. It works because you KNOW that people love the content in the article that you just made visual with an infographic.
Remember to use articles with at least 100 backlinks!
Link building is a slog, we all know that. You can spend countless hours building links, but you cannot get anyone to bite.
If you use the above long-term strategies, you will start to build links over time. If you still are struggling, use the first technique we mentioned above exclusively because it will work if you give it enough time.
If you use all of the methods we mentioned above, you should see results within a month. Good luck!
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.